Journalism

The modern era of globalization and digitalization has led to significant changes in the fi eld of mass communications, where media integration is becoming a key factor in creating effective communication processes. The rapid development of digital technologies and the expansion of communication channels have a significant impact on the transformation of classical interaction models, requiring media organizations, public and private structures to adapt to the new media environment.

Media sphere is viewed as a space in which the culture of the information society is formed, assisted by mass media, as a sphere of competition, whose participants aim at winning the favor of the audience.

The process of mediatization of culture is actively taking place in modern society. Today, the media have a significant impact on the civic position, views and level of speech culture and communicative behavior of the population. The profession of a journalist is one of the most important and responsible professions. That is why a journalist has to convey a good speech: correct, appropriate, logical, expressive. Unfortunately, the speech of modern media workers is far from the standard. It is replete with speech, grammatical and stylistic errors and inaccuracies.

This article deals with the study and analysis of the role of media as a tool for influencing mass consciousness during the COVID-19 pandemic. Media researchers attempted to analyze the extent of media’s impact on recipients’ decisions, such as vaccine refusal, non-compliance with quarantine measures, and violation of other restrictions imposed during the global health crisis. One of the reasons for the destructive behavior of citizens in different countries was the infodemic – the oversaturation of the global media landscape with unreliable and unverified information.