The article studies the issue of English loan words in the Russian and Spanish languages in information society. The article analyzes the tendencies of the borrowing process and deals with rational and irrational use of loan words in Russian and Spanish journalistic texts.
The mechanism of gossip development being a plot-formative factor of a work of art is discussed in this article. Key language features of this genre implementation and verbal tactics are considered.
The article is concerned with the problem of investigation of the socialprofessional group discourse from the point of view of semantic fields. It describes the peculiarities of the lexico-semantic field «Disease» based on the material of the written form of the scientific medical discourse, presents the structural and functional analysis of the field under research.
The main ways of influencing the addressee in social advertising are considered in the article; Some of them are considered common with means of commercial advertising, others - specific.
In the article on the material of the colloquial version of the language of football, two features of the German mentality are investigated - the prevalence of negative appraisal and the audibility of the perception of intense action.
The article discusses some problems of variantology on the material of Newfoundland English (Canada): factors of enclave dialect formation, criteria of dialect community insularity, correlation of enclave dialects’ characteristic features of conservatism and dialect congruity.
The article deals with the universal category of telicity/atelicity of verbal activity and with the classification of the French verbs of movement. The category of direction and the concept of perspective are the main semantic features indicating telicity/atelicity of a verb of movement.
The article studies associative reactions of hyperonymic type that name animals. Dependence of frequency of this type of reactions on perceiving animals as «ours/theirs» and «wild/domestic» is determined.
