Izvestiya of Saratov University.
Philology. Journalism
ISSN 1817-7115 (Print)
ISSN 2541-898X (Online)

Linguistics

On the role of morphological means in an advertising text (Based on the English and French languages)

The article considers morphological means actively used in modern advertising text. The structure of the advertising text is studied, the characteristics of its main elements are given. The authors analyze how frequently the parts of speech are used in the English and French advertising slogans.

The concept of “love” as a component of native speakers’ linguistic picture of the world: The results of associative experiments

The article analyzes the role of “love” concept in the linguistic picture of the world of modern native speakers of different ages. Based on a number of associative experiments and quantitative analysis the research defines the most frequent semantic categories of the reactions of the respondents belonging to ten age groups. The authors focus on the dynamics of associations within the semantic category “negative emotions and states”

The role of curses in biblical communication

The article studies curses, which are actively used in interpersonal biblical communication. The study shows that statements have a spiritual component and stem from ethical considerations, they act as an integrating and regulatory mechanism aimed at stabilizing the situation, and are of a dialogical nature. Linguistic, theological, and discursive methods, functional and pragmatic analysis, and comparative methods are used.

Communicative risks in the dyad ‘doctor – patient’

The article deals with the doctor’s communicative behavior and professional risks arising in the process of doctor – patient verbal communication. Obedience of linguistic and communicative norms proves to be the most essential factor in preventing a professionally ‘risky’ doctor – patient communication. In the process of investigation, speech tactics of doctor – patient communication, which can prevent possible professional risks, have been established.

Color as a religious semiotic code and the language means of its expression in the works of M. A. Bulgakov and O. Bоkeev

By means of an intertextual analysis the article considers color as a semiotic code along with its perception by Turkic and Slavic peoples. The subjects of the study are M. Bulgakov’s novel The Master and Margarita and O. Bokeev’s story The Trace of Lightning and its original text in Kazakh.

Antithesis as a structural and semantic principle of organizing a poetic text (Based on the poetry of Anna Akhmatova)

The article explores antithesis as the main structural and semantic principle of organizing the poetic context, focusing on the structural features and semantic content of antithesis in the poetic works of Anna Akhmatova. The article presents temporal, spatial, subjective, abstract antitheses and their implementation in various syntactic constructions of poetic text.

Poetic discourse as a derivative of pictorial representation

The article considers the directed interaction of different-code semiotic systems – verbal and pictorial (iconic), where the pictorial semiotic system is primary and is the basis for the secondary verbal system – poetic texts. It is argued that the phenomenon of poetic ‘translation’ and verbal actualization of painting is created while preserving a common cultural and moral code for both systems.

Ambysemy and eurisemy as phenomena in term semantic structure (Based on English IT-terminology)

The article investigates such semantic phenomena as ambisemy and eurisemy, and how they are implemented in definitions of English IT-terms and lexical meanings of those determinologised lexical units. The research data is based on both English professional dictionaries and general English online dictionaries.

Conceptual domain CRIMINAL ACTIVITY as a source of metaphorisation in biological popular-science English discourse

The purpose of the article is to examine the conceptual domain CRIMINAL ACTIVITY, which happens to be one of the most productive source domains in structuring biological popular science discourse in English. The analysis of this metaphorical model makes it possible to draw valid conclusions regarding some special features of how the source domain CRIME functions in the given type of discourse.

Variants of the legal picture of the world in the English language

The article deals with different variants of the legal picture of the world emerging in the literary English language and its sociolects (terminology and jargon). The analysis shows that the diversity of the linguistic legal picture depends on the social and functional stratification of the language and various extra-linguistic factors.

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