The paper considers the cognitive-communicative nature of blending (contamination), as a word-formation process. Blending is characterized by the combination of mental spaces in one-word motivated signs, accompanied by their semantic laconic brevity, fullness and a great potential of expressiveness.
This article presents an analysis of phraseological units within the framework of advertising discourse. It examines the transformation of phraseological units in terms of both external and internal form. In addition to the substitution of the original components, their syntactic structure may also undergo changes, as well as their internal semantics, which directly touches upon the issue of meaning interpretation.
The article deals with the study of cognitive nature of lexicalization of plural forms of nouns. The author analyzes the role of metonymy in formation of new meanings and suggests the classification of metonymical models of lexicalization.
In this article the factors promoting the replacement of the Breton language and the change of a communicative situation in Lower Brittany in the XIX–XXth centuries are analyzed. The principles of language policy of France, forms and consequences of the introduction of general school education, as well as the importance of the world wars for the unification of the communicative space of the region are described.
The article is focused on the problem of the evaluation component of sports chats with the purpose of analysing the priority values and establishing the typological classification of evaluating statements.
The article deals with the implementation of the ethical component of the communicative competence of the individual in family communication. The author focuses on what often escapes the field of view of the speakers themselves, but has serious consequences for the development of family relations.
The article is devoted to the analysis of the metaphorical subsystem of network slang, in particular, the basic groups of vocabulary used as a source of the formation of portable slang values are established; their comparison with general linguistic tendencies is given; the system of sources of metaphorization is considered as a reflection of the original picture of the world of the carriers of this idiom.
The article carries out the analysis of the linguistic means involved in the realization of the strategy of legitimizing the European Union/ Great Britain and the strategy of delegitimizing the Syrian President B. al-Assad on the materials of the British politicians’ talks on the topic of the Syrian military conflict and the international suppression of terrorism.
The article addresses rhetorical devices used by F. D. Roosevelt in his public speeches: antitheses and their role in creating contrast, the device of repetition as a means of enhancing logical and emotional impact on the listeners, question and answer speech structure, its meaning and expressive functions.
This paper deals with the analysis of speech means of creating the images of Russia and the USA within the opposition framework «friend or foe» in the Russian press. In the opposition press the author distinguishes ideologemes that create the image of a «friendly» and «hostile» country.
