Based on newspaper materials, the article shows that with a certain level of communication and speech competence, a journalist can use аnd the various tools provided by the Russian language to reach any, even the most difficult, goal.
With increasing differentiation in current students’ speech culture, we face a need to develop tests that would not only show the level of students’ knowledge of the Russian language norms, but classify the type of speech culture he/she belongs to. The article offers the theoretical basis and certain models for such tests.
The article treats the age changes in the psychological meaning of words as a natural phenomenon. Four types of such changes are distinguished. Both mass associative experiments and longitude study of associative fields of individuals give evidence of gradual convergence of the associative verbal net of schoolchildren with the associative verbal net of adult speakers.
The article deals with the strategies of creating a unique computerprocessed textual body of Russian dialect speech. The author also considers the principles of marking dialect texts.
Speaking to animals within the family circle is important for man and makes an interesting linguistic phenomenon, as animals are here cast in human roles. The article analyzes the facts of speech addressed to animals, plants and material objects, characterizes this type of speech and describes its influence on family atmosphere.
The article discusses general theory questions of modern linguistics related to the research of the literary concept phenomenon, its content-structure and functional feature. Special emphasis is placed on the question of the interrelation of the cultural and literary concepts in communicativediscursive aspect.
The lexical and syntactic elements of colloquial speech in the poetic text are singled out as features of the stylization of living speech in the lyrics of A. Akhmatova.
The penetration of the Internet into all spheres of human life necessitates the study of Internet communication, as communication, forming and developing according to its rules. The article analyzes the functioning of prohibitory statements, and lists features of Internet communication that affect the reduction in the degree of directness and categorical prohibitions in the space of forums.
The article studies the addressee’s responses to the requests from the point of view of politeness/impoliteness. The authors analyze linguistic and extra-linguistic factors which allow them to treat the responses as either polite or impolite.
The article examines the theoretical aspects of verbal and non-verbal communication. The author shows the importance of verbal and nonverbal communication in the modern world. It is shown that verbal and non-verbal components are inextricably linked. The author comes to the conclusion about the necessity of optimization of verbal and nonverbal means of influence in business communication.
