The article considers options of communicative strategies of medical discourse, their linguistic characteristics and the place in the general classification are identified.
The article represents diachronic analysis of what changes the formation and usage of direct requests have undergone in British English. Special attention is paid to diachronic changes in the frequency of direct requests, as well as to the means of softening and intensifying direct requests.
The article deals with a specific type of etiquette statements – condolences. The first part analyzes the pragmatic conditions for making the relevant speech acts, then the author covers the language operators which generate and modify the sense elements of condolences. The paper concludes with a view on indirect ways of expressing condolences.
The article highlights differences between root morphemes and radixoids of Latin origin in the structure of linguistic terms and specific units of term formation – term elements.
The article discusses the issues related to the problems of communicative-discoursive variation of symbols of culture in the fictional text. The material of the research is the novel «The Joy Luck Club» by the modern American writer of the Chinese origin Amy Tan.
The article is dedicated to the examination of semantic classes of verbs in sentences with adverbial complicators and to the special features of their co-occurrence with some semantic groups of adverbial complicators.
The paper considers the cognitive-communicative nature of blending (contamination), as a word-formation process. Blending is characterized by the combination of mental spaces in one-word motivated signs, accompanied by their semantic laconic brevity, fullness and a great potential of expressiveness.
This article presents an analysis of phraseological units within the framework of advertising discourse. It examines the transformation of phraseological units in terms of both external and internal form. In addition to the substitution of the original components, their syntactic structure may also undergo changes, as well as their internal semantics, which directly touches upon the issue of meaning interpretation.
The article deals with the study of cognitive nature of lexicalization of plural forms of nouns. The author analyzes the role of metonymy in formation of new meanings and suggests the classification of metonymical models of lexicalization.
In this article the factors promoting the replacement of the Breton language and the change of a communicative situation in Lower Brittany in the XIX–XXth centuries are analyzed. The principles of language policy of France, forms and consequences of the introduction of general school education, as well as the importance of the world wars for the unification of the communicative space of the region are described.
