Izvestiya of Saratov University.
Philology. Journalism
ISSN 1817-7115 (Print)
ISSN 2541-898X (Online)

Linguistics

Adverbs as the Lingvistic Markers of the Text’s Precedent (based on the Storey «Nevsky Avenue» by N.V. Gogol and the poem «To ***» by A.S. Pushkin)

In the article comparative analysis of works is held, substantiated by the influence of A.S. Pushkin on the creative life of N.V. Gogol. While examining the purity motive, linguistic markers of the text precedent are investigated, including adverbs as aesthetic units that are relevant for the text integrity, as they are able to accumulate sense capacity and participate in the creation of the emotive field.

COGNITIVE-DISCRETE SENSE OF THE TEXT OF THE DRAMATICAL WORK

An attempt has been made to expand the typology of dramatic titles by E.S. Cubreacova. in the framework of the cognitive-discursive approach to the analysis of the language, the term "speech equation" is proposed that contributes to a more accurate and objective coverage of the cognitive-communicative processes of producing the title of the play as a fragment of speech and the reader / viewer of discourse that arises during communication.

PRINCIPLE OF COMMUNICATIVE VALUATION AND TRADITIONALITY IN MEDIATEX

The article is devoted to the actual problem: the functioning of the norm in the language of media texts. The author sees his task in the study of the mass media in terms of normality and communicative expediency. The author convincingly proves that the study of the language of the media is necessary to determine the prospects for the development of the Russian literary language and the speech policy of the state.

POLICY OF MULTICULTURALISM AND CONTEMPORARY ETHNOCULTURAL AND LANGUAGE PROCESSES

The article considers a number of modern ideological systems, among which special attention is paid to multiculturalism, its manifestations at the social, cultural and linguistic levels. The basis for a joint examination of these three levels is the concept of a "dynamic model" that characterizes both the processes taking place in society, and cultural and linguistic processes.

IMPLEMENTATION OF PARADIGMATIC RELATIONS IN SYNTHAGMATICS: THE PRAGMATIC ASPECT

The article presents pragmatic possibilities of oppositions of grammatical categories. The results of the research contribute to an understanding of the theory of the formation of an installation using the means of the morphological level of the language associated with the implementation of the intensity category in oppositions of grammatical categories.

USE OF LABELS IN RUSSIAN AND ENGLISH BUSINESS CONVERSATIONS

In Russian and English business conversations, verbal means perform identical etiquette functions, but the actions of Russian communicants are more variable and largely depend on their speech culture, and English ones are normative with a high degree of binding and stereotyping.

Means of D.A. Medvedev’s Speech Impact (Based on the Material of the Article “On, Russia!” and the Address to the Federal Assembly)

The article deals with the analysis of the means of D.A. Medvedev’s speech impact on the addressee. Depending on the form of the text or of the public performance, similarities and specific characteristics of the implementation of speech impact means are revealed.

Breach of the Ethical Conduct as One of the Reasons of Communicative Failures in Interaction

One of the frequent reasons of communicative failures in everyday speech interaction is considered in the article, namely a breach of the ethical conduct of communication. A particular emphasis is placed on the multifaceted nature of the ethical conduct definition. On the basis of the informal communication the author analyzes some constituents of this notion and their influence on the success of the communication process.

Role of Language Game in the Realization of Communicative Strategies of Teachers of Higher Education School

The article reveals and analyses types of language game, which are used by teachers of the school of higher education in the course of the educational process for the implementation of communicative strategies.

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