Linguistics

The materials from the current newspapers are used to analyze the formation of spaces based on the phenomenon of secondary linguosemiosis. The mechanisms of formation of spaces of associative background of events are considered, leading to the conclusion that the manifestations of a given space contribute to perception of the main information of the text, and what is most important for the press discourse – they can mask by recurring to images the partisan opinions, they influence the reader’s perception of the world.

During one’s lifetime a person performs different social roles, the most significant of them being family roles: those of husband or wife, son or daughter, etc. The article gives the analysis of several examples of family communication, pointing out speech manifestations of the roles of husband and wife. 

Based on newspaper materials, the article shows that with a certain level of communication and speech competence, a journalist can use аnd the various tools provided by the Russian language to reach any, even the most difficult, goal. 

The article treats the age changes in the psychological meaning of words as a natural phenomenon. Four types of such changes are distinguished. Both mass associative experiments and longitude study of associative fields of individuals give evidence of gradual convergence of the associative verbal net of schoolchildren with the associative verbal net of adult speakers.