Izvestiya of Saratov University.

Philology. Journalism

ISSN 1817-7115 (Print)
ISSN 2541-898X (Online)


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Language: 
Russian
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Article type: 
Article
UDC: 
070:050:004
EDN: 

Editorial Management Transformation Under the Digitalization Influence

Autors: 
Vyrkovskiy Andrey Vladimirovich, Lomonosov Moscow State University
Abstract: 

The article presents the theoretical analysis of editorial management transformation given the rapid digitalization in mass media. The author describes the system of influencing factors of changes and explores the main managerial implications. The author insists on the controversial nature of digitalization in mass media which set a range of challenges for managers.

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Received: 
23.01.2016
Accepted: 
25.02.2016
Available online: 
20.06.2016
Published: 
20.06.2016