The article examines the impact of the COVID-19 coronavirus pandemic, which the world faced in 2020, on the functioning of the Russian media, as well as on the transformation of the work of the editor-in-chief.
The article presents the theoretical analysis of editorial management transformation given the rapid digitalization in mass media. The author describes the system of influencing factors of changes and explores the main managerial implications. The author insists on the controversial nature of digitalization in mass media which set a range of challenges for managers.
