Для цитирования:
Вырковский А. В. Трансформация редакционного менеджмента под влиянием дигитализации // Известия Саратовского университета. Новая серия. Серия: Филология. Журналистика. 2016. Т. 16, вып. 2. С. 203-210. DOI: 10.18500/1817-7115-2016-16-2-203-210, EDN:
Статья опубликована на условиях лицензии Creative Commons Attribution 4.0 International (CC-BY 4.0).
Полный текст в формате PDF(Ru):
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Язык публикации:
русский
Рубрика:
Тип статьи:
Научная статья
УДК:
070:050:004
EDN:
Трансформация редакционного менеджмента под влиянием дигитализации
Авторы:
Вырковский Андрей Владимирович, Московский государственный университет имени М. В. Ломоносова
Аннотация:
В статье представлены результаты теоретического анализа трансформаций редакционного менеджмента в условиях быстрой дигитализации масс-медиа. Автор описывает систему факторов изменений и рассматривает «управленческие» последствия этих изменений. В статье делается вывод о противоречивости процессов дигитализации, протекающих в масс-медиа, что требует решения ряда сложных управленческих задач.
Ключевые слова:
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Поступила в редакцию:
23.01.2016
Принята к публикации:
25.02.2016
Опубликована онлайн:
20.06.2016
Опубликована:
20.06.2016