digitalization

The digital age introduces fast-paced changes into all areas of our life. Technological progress has made it possible for a significant number of specialists to switch to remote work and freelancing, and the coronavirus pandemic has accelerated this process. Journalists are no exception, especially since the media sphere is one of the most popular for freelancing.

The article presents the theoretical analysis of editorial management transformation given the rapid digitalization in mass media. The author describes the system of influencing factors of changes and explores the main managerial implications. The author insists on the controversial nature of digitalization in mass media which set a range of challenges for managers.

The article considers how the system of Chuvash printed mass media transforms in the digital era; the authors characterize the hybridization of the district, municipal and republican press. The authors identify the special character of the issues’ interaction with the new media and emphasize the necessity of optimizing the journalists’ work with the help of new technological opportunities.