коммуникация

In the article the author explains the necessity to work out a systematic approach to the description of communicative units of real life communication. The article presents an attempt to solve the problem of classifying the units belonging to the secondary communication level. Based on the previously suggested principles and methods of identifying communicative discourse units, the author provides definitions of primary and secondary (supportive) units.

The article deals with specific features of the speech representation of the opposition «one’s – other’s» in religiously heterogeneous traditional community.

The article deals with the comparison of olfactory images in Patrick Suskind’s novel Perfume and Tayeb Salih’s The Season of Migration to the North in the communication context of Arab and European cultures. The initial theoretical point, based on the existing developments in the field of literary studies and cultural studies, is the idea of olfactory images as an essential component of the poetics of a work of art. The role played by olfactory images in revealing the characters of the two heroes Jean-Baptiste Grenouille and Mustafa Said is considered.

The article discusses the possibility of revealing general and individual communication strategies on the material of free associative experiment data; the principle of distinguishing communicative strategies and speech tactics is introduced.

The author of the article singles out the main strategies of representing Scottish national identity, identifies their historical determination, and presents their link with current world-wide political trends.

The article presents the author’s reflection generated by the results of long-term speech monitoring;
the reflection on the development of science in general and linguistics in particular, on the influence
of media language and speech of general population on the future of the language, on the role of
the Internet in language changes. The author emphasizes the role of the inductive approach and the
danger of inductively unsupported deductive assertions which often slow down the development of
science.

Speaking to animals within the family circle is important for man and makes an interesting linguistic phenomenon, as animals are here cast in human roles. The article analyzes the facts of speech addressed to animals, plants and material objects, characterizes this type of speech and describes its influence on family atmosphere.

The article deals with specific features of the speech representation of the opposition «one’s – other’s» in religiously heterogeneous traditional community.