The article analyzes expressive ways of creating new lexical units. The material consists of contexts of various contents extracted from the open resources of the Telegram messenger in the space of 2021–2023. Research methods and techniques include continuous sampling, the descriptive method with elements of interpretive analysis, word-formation analysis. New nominations formed with the help of contamination have been identified. Such word-forming neologisms are used to create a comic effect. The contaminated innovations that participate in the strategy of discrediting Orthodoxy are analyzed. New lexical units indicate a low communicative competence of the addresser. Tmesis nominations are characterized. It is proved that these media innovations have a special expressiveness, attract the user’s attention. The new nominations that have arisen as a result of the inter-word overlap are considered. It is confirmed that media innovations created with the help of inter-word overlay express evaluation and are a means of language play. The new nominations formed as a result of graphixation and its varieties are analyzed. Graphic hybrids participate in the creation of intentional ambiguity, express an individual element, stimulate the imagination of readers. New lexical units based on precedent phenomena are registered. It is established that such new nominations attract the attention of the addressee, disrupt predictability, enhance the expressiveness of the title. Such media innovations are noted, which have expletive and obscene lexemes in their structures as derivational bases. Aggressive nominations cause users to backlash, to violate ethical norms of speech behavior. The results of this paper may be of interest to teachers, students, cadets, as well as to anyone interested in active processes in the field of word formation.