Izvestiya of Saratov University.
ISSN 1817-7115 (Print)
ISSN 2541-898X (Online)


фрейм

Эргонимикон как фрейм и как поле в аспекте рекламной номинации

Автор исходит из посылки, что эргоним, будучи рекламным именем, реализует в своей форме основную внутреннюю оппозицию рекламы – противопоставление информативности и суггестивности. Цель исследования – проследить специфику реализации этой оппозиции в эргонимии разных отраслей. Материал – саратовская эргонимия сферы услуг общим объемом 1439 номинаций. Исследование показало, что граница между традиционно выделяемыми информативным и символическим типом эргонимов не является жесткой.

Фрейм «Начало войны и ее итоги» как один из видов метафорической репрезентации языковой картины мира (на материале научно-популярного биологического дискурса в английском и русском языках)

В статье рассматривается фрейм «Начало войны и ее итоги», концептуализирующий научно-популярный биологический дискурс. В работе анализируются лингвистические примеры концептуальных метафор, которые входят в данный фрейм. В представляемом фрагменте исследования определяется роль концептуальной метафоры в формировании языковой картины мира; устанавливаются лингвистические и когнитивные механизмы, которые применяются при метафоризации наименований в научно-популярном биологическом дискурсе.

Changes in the UK leading media's portrayal of China during the Covid-19 pandemic and the special military operation

The aim of the present study is to trace changes in the construction of the image of China in the British media during two crisis periods: the COVID-19 pandemic and the Russian military operation. Each period encompasses a panic (escalation) phase and a recovery (stagnation) phase. Using data from the Factiva database, 70,356 articles published in four British media outlets were analyzed: The Times, The Sun, The Guardian and The Daily Mirror. The methodological basis of the study constitute the dependency theory and the agenda setting theory.

A stinging remark as a speech act

The aim of the article is to look into the frame structure of the speech act KOLKOST’ (stinging remark) in the lexico-semantic system of the Russian language and Russian discourse. The combination of the frame theory and the theory of prototypes in the research helps to figure out the peculiarities of naming and the characteristics of the lexemes, taking into account the human aspect in the language. The research draws on the data from explanatory dictionaries of the Russian language, the dictionaries of synonyms, the dictionaries of concepts.

Peculiar features of the representation of separate components of the star (celebrity) image frame structure in the Russian language (based on the mass media texts of the pre-war, post-war and modern periods)

The article presents a general characteristic of the “star (celebrity)” frame in the Russian linguoculture based on the material of three chronological periods. The author substantiates the relevance and practicability of studying the star (celebrity) image from the standpoint of the frame approach. It is established that the structure of the “star (celebrity)” frame is determined by the actual nature of the stardom phenomenon, as well as the factual research material.

Frame Analysis of the Fragment of the Derivational Nest Semantically Related to the Name of Act «Benefaction»

This article presents the results of the propositional frame analysis of the fragment of the derivational nest with the «benefit» apex, semantically related to the name of act «benefaction» in the Russian language. The paper demonstrates that this group of cognate words represents a cohesive mental structure, knowledge about the situation of an act, referred to as «benefaction».

The Model of the Situation ‘A Queer Act’ (in the Russian Language)

The article presents the results of the frame analysis of the situations of such acts as ‘eccentricity’, ‘prank’, ‘folly’. The research is based on the idea according to which the conceptualization of acts is linked with the invariable frame, which is a structure built by the following elements: an aim, action, subject, object, valuation, result. The paper shows the names of the acts representing this invariable frame model of an act.

Event and Its Participants (Based on the Associative Fields of Event Stimuli)

The article deals with event structure in the form in which it is reflected in the associative fields of the event names. The emphasis is made on the slot «Event participants», marked out in the procedure of the frame analysis of event stimuli’s associative fields. Different types of events are shown to have their own typical sets of participants; further analysis is made to mark out the participants’ ontological varieties, as well as the roles performed by them in what is going on.