There can be three ways of the future development оn the Russian literary language but only one seems fruitful. Its accomplishment depends on the native speakers awareness that only two types of speech culture are of true standard nature. They are: 1) fully-functional speech cuiture presipposing the correct use of the highest possible number of language means in ай registers, 2) partiallyfunctional speech culture presupposing the correct use of most language means in two or three registers.
The айс analyses innovative processes оп syntactical аnd text level in modern press. The strategy of being close to the addressee leads 10 the blending of formal аnd informal styles, written and spoken means оn communication, and makes the text more colloquial in style.
