Media

This article analyzes the level of creativity required for modern journalists and media communication specialists. As a research methodology, an analysis of 314 media job postings was conducted. The popular job site HeadHunter was chosen as the research platform. Job postings were collected in the period of 2–5 July, 2025. This study is a pilot one, and, to a greater degree, it reflects more general trends and tendencies rather than exact numbers. Nevertheless, the results show a high level of creativity in journalism.

This article deals with the study and analysis of the role of media as a tool for influencing mass consciousness during the COVID-19 pandemic. Media researchers attempted to analyze the extent of media’s impact on recipients’ decisions, such as vaccine refusal, non-compliance with quarantine measures, and violation of other restrictions imposed during the global health crisis. One of the reasons for the destructive behavior of citizens in different countries was the infodemic – the oversaturation of the global media landscape with unreliable and unverified information.

The modern Media Space is a system that uses integrated new methods of communication. The article is focused on the analysis of «matrix of communication» category by intent-analysis in the programs of China Radio International. The role and the main intentions of forming the China’s image in the media discourse are revealed.