Mass Media

In the article the analysis of the image of women-politicians of Tatarstan is suggested, based on the publications in Internet media. On the basis of qualitative content analysis of texts published in the Internet media the classification of image types is given, each of them is characterized. The images of five women-politicians are analyzed in terms of personal and social character traits.

Based on the broad understanding of speech etiquette it is examined in the article how mass media impacts both positively and negatively – due to the infringement of its norm – speech and behavior of people, and even the future of the language.

The article presents the results of a comparative content analysis of interviews in online newspapers Business online and Intertat.ru in the Russian and Tatar languages in the period from 1 June, 2012 to 1 January, 2014. Units of analysis and calculation are the subject-matter, layout, journalist’s stylistic devices, as well as the use of the original online media properties. 160 interviews have been analyzed.

The article studies instances of information tweaking in mass media texts. The author considers the pressure on the audience on the example of such a technique as bringing in the evidence of the witnesses. The article draws on the texts published in socio-political periodicals Rossiyskaya Gazeta, Izvestiya, Moskovskiy Komsomolets.

The article considers ways and means of verbal reactions of the Russian and the American presidents to the evaluative negative statements of mass media representatives in the course of interviews and press-conferences.

The article analyzes the features of media discourse of the literary reflection in V. Pelevin’s novels Zenith Codex’s of Al-Efesbi and S.N.U.F.F. Media technologies are considered as a theme and as a technique on the plot, structure, and intertextual levels.

The author examines discursive means of framing the judiciary system image that actualizes the activation strategy. The paper focuses on two variants of this strategy: positive and negative ones constructing a positive or a negative image of judicial power respectively.

The article considers the interaction of electronic mass media of Chuvash Republic with social networks. The authors identify the features of such integration of the state and commercial broadcasters, analyze the contents of the most successful mass media of the region, evaluate the editorial boards’ policies towards managing the activities promoting their mass media in social networks.

This article discusses the functioning of metaphors in the Spanish newspaper and journalistic discourse. Based on media publications – EL MUNDO and EL PAÍS – concerning some of the most memorable and important recent events in the international life an analysis of the use of metaphors by Spanish politicians has been carried out. It is concluded that the Spanish political discourse is characterized by emotionality and imagery, which not only determine the use of rhetorical language tools, but also highlight unique features of the Spanish linguistic culture.

The article considers the specific character of Iran’s image being formed in the modern Russian media on the example of such newspapers as Argumenty i fakty (Arguments and Facts) and Izvestiya
(News). The author addresses the study of metaphorical patterns used in media texts, and concludes that the anthropomorphic and sociomorphic models are the most recurrent.