Mass Media

The term and concept of ‘media’: The aspects of hermeneutics of research

The article presents the results of modeling the semantic processes taking place during the hermeneutic interpretation of the Russian term and concept of ‘media’. The paper examines the synonymous pair of the univerb ‘медиа’ (‘media’) and generating word-combination ‘средства массовой информации’ (‘means of mass information’). As a result of semantic condensation, the components ‘information’ and ‘masses’ lose their original semantics, and the ‘intermediary’ component acts as the dominant one.

State Information Policy: Problems of Formation and Implementation

The process of increasing the role of information in modern society is developing against the background of the absence not only of the concept of state information policy (SIP), but also of the unified scientific approach to determining the essence of the concept itself. The article clarifies the interpretation of the term, justifies the author’s approach to the development of the concept of SIP.

Specific Character of Professional Journalists’ Work under Conditions of Convergence (Based on the Results of Social Research)

This article deals with the different levels of convergence in the sphere of mass media: technological, organizational, professional and communicative ones. The author focuses on the professional level of convergence. It has to do with forming new professional skills and competencies of journalists which help them to work efficiently in modern new mass media.

Internet Meme as a Media Text

The article looks at the internet meme which is a popular phenomenon of internet communication. Being a media product which is aimed at a large number of people and which functions on the internet, the internet meme can be regarded as a media text. The characteristics of the internet meme are intertextuality, hybrid nature, interactivity, stereotypical nature.

IT-Nomens and Their Function in Mass Media (Based on Some English and Russian Languages Data)

The article studies the function of IT-nomens in mass-media. Differentiation of terms and nomens is of the outmost importance in the study of terminology in general and IT-terminology in particular. Mutual intervention of various aspects of social activity also causes the exchange of their terminological units.

Features of Iran’s Image Formation in Modern Russian Media (Political Metaphor)

The article considers the specific character of Iran’s image being formed in the modern Russian media on the example of such newspapers as Argumenty i fakty (Arguments and Facts) and Izvestiya
(News). The author addresses the study of metaphorical patterns used in media texts, and concludes that the anthropomorphic and sociomorphic models are the most recurrent.

Pragmatic Orientation of Metaphorical Means of Expression in the Language of Economics (on the Material of the Television Sublanguage in the Federal Republic of Germany)

The article is devoted to the exploration of semantic and stylistic peculiarities of the German media language. The object of the research is specific features of the semantics and pragmatic influence of metaphorical means which are used in economic news broadcasts on FRG TV channel Deutsche Welle to present the global financial crisis. The analysis marks out the basic semantic spheres in which lexical units develop the same kind figurative meaning and gives several tendencies of forming terminology of economics using metaphorisation.

Metaphor in the Speech of Spanish Politicians (on the Material of the Spanish Newspaper and Journalistic Discourse)

This article discusses the functioning of metaphors in the Spanish newspaper and journalistic discourse. Based on media publications – EL MUNDO and EL PAÍS – concerning some of the most memorable and important recent events in the international life an analysis of the use of metaphors by Spanish politicians has been carried out. It is concluded that the Spanish political discourse is characterized by emotionality and imagery, which not only determine the use of rhetorical language tools, but also highlight unique features of the Spanish linguistic culture.

The Features of TV and Radio Channels’ Integration with Social Networks in Chuvash Republic

The article considers the interaction of electronic mass media of Chuvash Republic with social networks. The authors identify the features of such integration of the state and commercial broadcasters, analyze the contents of the most successful mass media of the region, evaluate the editorial boards’ policies towards managing the activities promoting their mass media in social networks.

Representing Judicial Power in the Russian and English Printed Media Discourse: Activation Strategy

The author examines discursive means of framing the judiciary system image that actualizes the activation strategy. The paper focuses on two variants of this strategy: positive and negative ones constructing a positive or a negative image of judicial power respectively.