Mass Media

The article is devoted to the exploration of semantic and stylistic peculiarities of the German media language. The object of the research is specific features of the semantics and pragmatic influence of metaphorical means which are used in economic news broadcasts on FRG TV channel Deutsche Welle to present the global financial crisis. The analysis marks out the basic semantic spheres in which lexical units develop the same kind figurative meaning and gives several tendencies of forming terminology of economics using metaphorisation.

This article deals with the different levels of convergence in the sphere of mass media: technological, organizational, professional and communicative ones. The author focuses on the professional level of convergence. It has to do with forming new professional skills and competencies of journalists which help them to work efficiently in modern new mass media.

The article studies the function of IT-nomens in mass-media. Differentiation of terms and nomens is of the outmost importance in the study of terminology in general and IT-terminology in particular. Mutual intervention of various aspects of social activity also causes the exchange of their terminological units.

The article looks at the internet meme which is a popular phenomenon of internet communication. Being a media product which is aimed at a large number of people and which functions on the internet, the internet meme can be regarded as a media text. The characteristics of the internet meme are intertextuality, hybrid nature, interactivity, stereotypical nature.

The process of increasing the role of information in modern society is developing against the background of the absence not only of the concept of state information policy (SIP), but also of the unified scientific approach to determining the essence of the concept itself. The article clarifies the interpretation of the term, justifies the author’s approach to the development of the concept of SIP.

The article presents the results of modeling the semantic processes taking place during the hermeneutic interpretation of the Russian term and concept of ‘media’. The paper examines the synonymous pair of the univerb ‘медиа’ (‘media’) and generating word-combination ‘средства массовой информации’ (‘means of mass information’). As a result of semantic condensation, the components ‘information’ and ‘masses’ lose their original semantics, and the ‘intermediary’ component acts as the dominant one.

The article concentrates on the analysis of the strategy of the People’s Republic of China to promote its image abroad through traditional mass media. The publications of one of the largest periodical of the People’s Republic of China Nanfang Daily are analyzed.