Izvestiya of Saratov University.
Philology. Journalism
ISSN 1817-7115 (Print)
ISSN 2541-898X (Online)

COVID-19

The COVID-19 pandemic as one of the factors transforming media editorial management: Experience of the last five years

The article examines the impact of the COVID-19 coronavirus pandemic, which the world faced in 2020, on the functioning of the Russian media, as well as on the transformation of the work of the editor-in-chief.

Changes in the UK leading media's portrayal of China during the Covid-19 pandemic and the special military operation

The aim of the present study is to trace changes in the construction of the image of China in the British media during two crisis periods: the COVID-19 pandemic and the Russian military operation. Each period encompasses a panic (escalation) phase and a recovery (stagnation) phase. Using data from the Factiva database, 70,356 articles published in four British media outlets were analyzed: The Times, The Sun, The Guardian and The Daily Mirror. The methodological basis of the study constitute the dependency theory and the agenda setting theory.

Speech influence on the addressee in medical advertising (on the example of an advertisement of a vaccine against COVID-19)

The article analyzes the features of medical advertising as a source of speech influence on the addressee in medical advertising using the example of an advertisement of a vaccine against COVID-19. The material consisted of creolized advertising texts (in total more than 50 examples were analyzed) related to the topic of coronavirus, obtained from open Internet sources during the pandemic, as well as data from a free associative experiment (60 questionnaires of respondents aged 18 to 22 years).

Пандемия COVID-19 как один из факторов трансформации редакционного менеджмента СМИ: опыт последних пяти лет

В статье рассматривается влияние пандемии коронавируса COVID-19, с которой мир столкнулся в 2020 г., на функционирование российских СМИ, а также на трансформацию деятельности главного редактора. Повсеместный локдаун, введение жестких ограничений, поток непроверенной информации заметно повлияли на работу российских редакций СМИ в 2020 г.: медиаменеджеру пришлось учиться управлять коллективом в кардинально новых условиях, используя различные инструменты и техники, налаживать взаимодействие с удаленной редакцией, формировать новые способы подачи информации.

Changes in the UK leading media's portrayal of China during the Covid-19 pandemic and the special military operation

The aim of the present study is to trace changes in the construction of the image of China in the British media during two crisis periods: the Covid-19 pandemic and the Russian military operation. Each period encompasses a panic (escalation) phase and a recovery (stagnation) phase. Using data from the Factiva database, 70,356 articles published in four British media outlets were analyzed: the Times, the Sun, the Guardian and the Daily Mirror. The methodological basis of the study constitute the dependency theory and the agenda setting theory.