communication

The article deals with the comparative analysis of traditional mass-media (press, radio and TV) and the new communicative technology – the Internet. The article contains the analysis of functional characteristics of the World Wide Web: synthetical character, expansive way of development, fragmentariness in giving information, high-speed informational divulgation and high manipulative potential.

Media sphere is viewed as a space in which the culture of the information society is formed, assisted by mass media, as a sphere of competition, whose participants aim at winning the favor of the audience.

In the article the author explains the necessity to work out a systematic approach to the description of communicative units of real life communication. The article presents an attempt to solve the problem of classifying the units belonging to the secondary communication level. Based on the previously suggested principles and methods of identifying communicative discourse units, the author provides definitions of primary and secondary (supportive) units.

The article deals with specific features of the speech representation of the opposition «one’s – other’s» in religiously heterogeneous traditional community.

The article deals with the comparison of olfactory images in Patrick Suskind’s novel Perfume and Tayeb Salih’s The Season of Migration to the North in the communication context of Arab and European cultures. The initial theoretical point, based on the existing developments in the field of literary studies and cultural studies, is the idea of olfactory images as an essential component of the poetics of a work of art. The role played by olfactory images in revealing the characters of the two heroes Jean-Baptiste Grenouille and Mustafa Said is considered.

The article examines the theoretical aspects of verbal and non-verbal communication. The author shows the importance of verbal and nonverbal communication in the modern world. It is shown that verbal and non-verbal components are inextricably linked. The author comes to the conclusion about the necessity of optimization of verbal and nonverbal means of influence in business communication.

The author of the article singles out the main strategies of representing Scottish national identity, identifies their historical determination, and presents their link with current world-wide political trends.

The article presents the author’s reflection generated by the results of long-term speech monitoring;
the reflection on the development of science in general and linguistics in particular, on the influence
of media language and speech of general population on the future of the language, on the role of
the Internet in language changes. The author emphasizes the role of the inductive approach and the
danger of inductively unsupported deductive assertions which often slow down the development of
science.

The article deals with specific features of the speech representation of the opposition «one’s – other’s» in religiously heterogeneous traditional community.