In the article the author explains the necessity to work out a systematic approach to the description of communicative units of real life communication. The article presents an attempt to solve the problem of classifying the units belonging to the secondary communication level. Based on the previously suggested principles and methods of identifying communicative discourse units, the author provides definitions of primary and secondary (supportive) units.
The development of the Internet technology and new media has greatly facilitated inter-regional exchanges and provided new opportunities for the broad dissemination of ethnic cultures. China has an incredibly rich heritage of ethnic minority cultures, but in the era of new media, these cultures face significant communication challenges.
The article deals with specific features of the speech representation of the opposition «one’s – other’s» in religiously heterogeneous traditional community.
The article deals with the comparison of olfactory images in Patrick Suskind’s novel Perfume and Tayeb Salih’s The Season of Migration to the North in the communication context of Arab and European cultures. The initial theoretical point, based on the existing developments in the field of literary studies and cultural studies, is the idea of olfactory images as an essential component of the poetics of a work of art. The role played by olfactory images in revealing the characters of the two heroes Jean-Baptiste Grenouille and Mustafa Said is considered.
The article examines the theoretical aspects of verbal and non-verbal communication. The author shows the importance of verbal and nonverbal communication in the modern world. It is shown that verbal and non-verbal components are inextricably linked. The author comes to the conclusion about the necessity of optimization of verbal and nonverbal means of influence in business communication.
The author of the article singles out the main strategies of representing Scottish national identity, identifies their historical determination, and presents their link with current world-wide political trends.
The article presents the author’s reflection generated by the results of long-term speech monitoring;
the reflection on the development of science in general and linguistics in particular, on the influence
of media language and speech of general population on the future of the language, on the role of
the Internet in language changes. The author emphasizes the role of the inductive approach and the
danger of inductively unsupported deductive assertions which often slow down the development of
science.
The article deals with specific features of the speech representation of the opposition «one’s – other’s» in religiously heterogeneous traditional community.
An attempt has been made to expand the typology of dramatic titles by E.S. Cubreacova. in the framework of the cognitive-discursive approach to the analysis of the language, the term "speech equation" is proposed that contributes to a more accurate and objective coverage of the cognitive-communicative processes of producing the title of the play as a fragment of speech and the reader / viewer of discourse that arises during communication.
The article presents an observation on speech communication in families living in Saratov; it investigates the nomination of important everyday objects such as shops, chemist’s, shoe repair shops, etc, from the anthropocentric perspective.
