лингвокультурология

The evolution of the concept MERCY is researched in the Russian linguistic consciousness; the concept is analyzed in many aspects; the concept’s functioning in the writer’s idiostyle is examined on the material of A. S. Pushkin’s literary heritage.

The article is devoted to the comparative study of ways and methods of concept HEALTH representation in modern Russian and English etiquette phrases including phraseological units and proverbs. Theoretical issues are considered in the article. They concern the mechanisms of concept verbalization in standard colloquial expressions of unrelated linguistic cultures. The basic cognitive signs that allow to determine similarities and differences of concept health representation in both language world pictures have been revealed.