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The article presents a general characteristic of the “star (celebrity)” frame in the Russian linguoculture based on the material of three chronological periods. The author substantiates the relevance and practicability of studying the star (celebrity) image from the standpoint of the frame approach. It is established that the structure of the “star (celebrity)” frame is determined by the actual nature of the stardom phenomenon, as well as the factual research material.

This article presents the results of the propositional frame analysis of the fragment of the derivational nest with the «benefit» apex, semantically related to the name of act «benefaction» in the Russian language. The paper demonstrates that this group of cognate words represents a cohesive mental structure, knowledge about the situation of an act, referred to as «benefaction».

The article presents the results of the frame analysis of the situations of such acts as ‘eccentricity’, ‘prank’, ‘folly’. The research is based on the idea according to which the conceptualization of acts is linked with the invariable frame, which is a structure built by the following elements: an aim, action, subject, object, valuation, result. The paper shows the names of the acts representing this invariable frame model of an act.