окказионализм

The paper proposes viewing intralinguistic factors inherent in the source and target languages as strictly given organized systems, being effective means in recreating the original’s various stylistic peculiarities in its translated version and in attaining its stylistic equivalence.

The article focuses on the special features of fantasy literature and points out the difficulties of translating the texts of such genre. The comparative analysis of people’s names’ translation is implemented on the example of two variants of translation of one literary work. The article also introduces the frequency statistics of translation strategies, techniques and transformations used to transfer the author’s magic worldview into its translation counterpart.