strategy

The author of the article singles out the main strategies of representing Scottish national identity, identifies their historical determination, and presents their link with current world-wide political trends.

The authors establish the connection between the speaker’s gender and the strategies used in creating free self-presentations on the dating websites. By means of statistical analysis a typical profiler is identified from the perspective of the age and self-presentation text volume. The authors describe the set of tactic and strategic techniques used by men and women in order to present themselves in the virtual communication space.

The author examines discursive means of framing the judiciary system image that actualizes the activation strategy. The paper focuses on two variants of this strategy: positive and negative ones constructing a positive or a negative image of judicial power respectively.

This article deals with religious and medical discourses, which are considered from a sociolinguistic point of view. Their general sociolinguistic characteristic is given, common discursive signs are revealed, speech and communicative strategies and tactics, as well as ways of expressing them are described. A comparative analysis of these discourses has shown the unity of their purpose, means and methods aimed at treating physical and spiritual diseases.

Though the term ‘author’s strategies in literature’ is being widely used, its extended definition has not been coined in literary theory encyclopedias and reference books yet. In an effort to partially fill in this gap, I would like to make an attempt to answer the following questions: What is the meaning of the notion ‘author’s strategies’ in literary studies? How do author’s strategies manifest themselves in the literary process? What is the role of the reader in author’s strategies? How do author’s strategies function in the text?

The article considers specific features of MMA fighters’ self-presentation. The strategy of self-presentation was studied predominantly on the basis of the political discourse, but it is used in the sport discourse as well. It has been found out that for self-presentation sportsmen actively use metaphors, epithets, similes, allegories, cliches, actualize such modality and formulas as ‘I am an underdog’, ‘I am the best’, ‘I am like you’.