Izvestiya of Saratov University.
ISSN 1817-7115 (Print)
ISSN 2541-898X (Online)


radio broadcasting

Interactive Programs on the Russian Entertainment Radio Stations: Formation, Audience and Communication Channels

The article studies the stages of formation and development of interactive programs on entertainment radio stations. The goals and tasks of equivalent modern programs are analyzed; the authors also identify how the popularity of such programs and their being in demand on air depend on the target audience of a certain mass medium.