mentality

This article deals with the peculiarities of the teacher’s interaction with the Russian and Chinese student audiences in the process of teaching in the higher education system of the Russian Federation. Russian and Chinese students’ audience features were analyzed in terms of using these features in the professional activity of a teacher teaching Russian and Chinese students both individually and as part of mixed groups.

The article presents an attempt of a linguoaxiological interpretation of the value preferences the Uralian people. The analysis focuses on the materials of the newspaper Gorodskiye vesti (City news) the target audience of which are the citizens of Revda in Sverdlovsk region. The authors reveal axiological constants of the sociocentric mentality and linguistic means of their representation.