Internet communication

The article is dedicated to the analysis of the metaphoric subsystem of Web slang. Major lexical groups, used as the source of figurative slang meanings formation, are determined; they are juxtaposed with general language tendencies; the system of the metaphor sources as a reflection of the idiosyncratic world picture of the users of this idiom has been viewed.

Such a speech genre as wishing, which functions both in real communication and in the Internet environment, has considerable flexibility in terms of content, despite the rather stereotypical forms of expression. The content of wishes is traditionally influenced by the personality factor of the addressee, their gender, age, social and professional affiliation, hobbies. In addition, the wish genre actively responds to changes taking place in the social sphere. Themes, vocabulary and intertextuality of wishes reflect various processes that occur in the modern culture.

The article reviews the main communicative and discursive characteristics of the texts published in political blogs by the supporters of Scottish independence; the author reveals the degree of how these characteristics impact the lexical and semantic features of the texts under analysis.

Franco-Canadians interested in sports discuss sports events on the Internet with famous sportsmen, coaches, journalists. One of the main topics of discussion is the evaluation of the achieved result. During the dialogue, different evaluation situations arise: the fan estimates the achievement of the athlete, the athlete evaluates his own achievements, the fan and the athlete evaluate the results of third parties. The article analyzes the correlation of positive and negative evaluations in different situations and gives characteristic examples of speech acts.

The article looks at the internet meme which is a popular phenomenon of internet communication. Being a media product which is aimed at a large number of people and which functions on the internet, the internet meme can be regarded as a media text. The characteristics of the internet meme are intertextuality, hybrid nature, interactivity, stereotypical nature.

This article analyzes the use of different types of precedent phenomena. The author examines special characteristics of precedent texts, precedent names, precedent utterances, precedent situations functioning in different cultural and linguistic forms of the Russian informal communication. The author also identifies social and cultural variability of the system of precedent phenomena in the consciousness and speech of the Russian speakers.

This article analyzes different functions of precedent phenomena in various linguistic and cultural forms of Russian colloquial speech. The author considers special features of precedent units being used in nominative, ludic, persuasive and password functions in different types of communication.

The article deals with the study of everyday virtual business communication. The digital age has a huge impact on individuals, signifi cantly changing their lives, and the life of society is increasingly immersed in the virtual space. The material of the study is Internet communication, specifi cally group communication of citizens, residents of Saratov, in one of the commercial chats: the speech of women’s clothing sellers and buyers. The purpose of the study is to show the development of the chat genre and its functioning in business communication.