Izvestiya of Saratov University.
ISSN 1817-7115 (Print)
ISSN 2541-898X (Online)

image formation

Germany’s image formed by magazine headlines (on the materials of the youth magazine vitamin de)

This article analyzes the headlines of vitamin de magazine as an image forming tool, which contributes to the formation of the idea of Germany as one of the best educational centres in Europe, for foreign students as well. A headline, as the substantive and intentional core of the whole magazine article, is able to convey the image of the country and its values relevant to the 12+ readership.