borrowings

The article deals with the lexis of Arabic origin and its functioning in the Russian language. The ideographic approach to the research has been used: the author focuses on the lexical and thematic group ‘Clothing and household goods’, subgroup ‘Clothing, headdresses’. The following words have been researched: burnus, jelloba, jellabiia, ihram, paranja, savan (shroud), safari, sultan, khalat (dressing gown).

The article is devoted to the study of French IT English loan words, their adaptation and different ways of integration in the French language. The article contains the data of the research on the frequency of IT English loan words usage that is the main way of IT terminology enrichment in the development of the modern French.

The article examines the causes of communication failures that occur in a TV conversation between journalists and experts invited to the studio of political talk shows. The article analyzes statements in live broadcasts that bring about communication failures; their effects are determined. It is shown that the main reason for communication failures in public space is speech aggression.

The Russian language of the second and third decades of the twentieth century is undergoing signifi cant changes. In the modern digital world, the media is losing its position as the most infl uential sphere of communication, giving way to social networks that are far from normative. The monitoring of the state of modern speech (colloquial, mass media, scientifi c, business, artistic) carried out by the authors of this article shows that a number of changes are taking place in it.