Для цитирования:
Vatletsov S. G. Media prank: For nobody to trust anyone [Ватлецов С. Г. Медиа-пранк: Чтобы никто никому не верил] // Известия Саратовского университета. Новая серия. Серия: Филология. Журналистика. 2023. Т. 23, вып. 2. С. 172-178. DOI: 10.18500/1817-7115-2023-23-2-172-178, EDN: HNNDAC
Media prank: For nobody to trust anyone
[Медиа-пранк: Чтобы никто никому не верил]
Современные медиа демонстрируют специфическую особенность, когда профессиональные и официальные новостные агентства соседствуют с любительскими аналитическими интернет-платформами. Новостные сайты, социальные сети и видеохостинги оказывают влияние друг на друга и создают совмещенную картину мира. Объект настоящей статьи – медиа-пранк, цель – описать практические шутки в российском политическом дискурсе с позиций журналистики, социологии, психологии, права, лингвистики и определить их место в современной коммуникации. Автор приходит к выводу, что ошибочно относить медиа-пранки к новой журналистике или к новому виду интервьюирования. Пранки – средства провокации и социальной атомизации. Практические шутки в медиа являются политическим клаутлайтингом. Их место среди «глушителей культуры». Пранкеры не предоставляют информацию общественности. Спланированные пранки могут функционировать как средство предварительного мониторинга общественного мнения для третьих лиц, так и метод воздействия на аудиторию с целью представить жертву пранка в негативном свете. Практические шутки сначала подрывают авторитет источника информации, затем разрушают всю систему новостного оповещения. Юмор в медиа-пранке отвлекает людей от обсуждения злободневных проблем и принятия правильных решений по ним. Привычка разыгрывать людей в средствах массовой информации неизбежно влечет понижение моральных норм как у тех, кто производит пранки, так и у тех, кто их потребляет.
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