имидж

In the article the analysis of the image of women-politicians of Tatarstan is suggested, based on the publications in Internet media. On the basis of qualitative content analysis of texts published in the Internet media the classification of image types is given, each of them is characterized. The images of five women-politicians are analyzed in terms of personal and social character traits.

The article considers the specific character of Iran’s image being formed in the modern Russian media on the example of such newspapers as Argumenty i fakty (Arguments and Facts) and Izvestiya
(News). The author addresses the study of metaphorical patterns used in media texts, and concludes that the anthropomorphic and sociomorphic models are the most recurrent.

The article concentrates on the analysis of the strategy of the People’s Republic of China to promote its image abroad through traditional mass media. The publications of one of the largest periodical of the People’s Republic of China Nanfang Daily are analyzed.

The article considers specific features of MMA fighters’ self-presentation. The strategy of self-presentation was studied predominantly on the basis of the political discourse, but it is used in the sport discourse as well. It has been found out that for self-presentation sportsmen actively use metaphors, epithets, similes, allegories, cliches, actualize such modality and formulas as ‘I am an underdog’, ‘I am the best’, ‘I am like you’.