ЯЗЫКОВАЯ НОРМА

The article considers a number of modern ideological systems, among which special attention is paid to multiculturalism, its manifestations at the social, cultural and linguistic levels. The basis for a joint examination of these three levels is the concept of a "dynamic model" that characterizes both the processes taking place in society, and cultural and linguistic processes.

The article analyzes the main defi nitions of the concept of „language norm“ by domestic and foreign linguists of the early 20–21st centuries. Thus, the dichotomy of F. de Saussure “language” and “speech” is considered, on the basis of which most studies of the concept of “norm” were built. The defi nitions of the norm given by E. Coseriu, representatives of the Prague Linguistic Circle are analyzed. The social and dynamic nature of the language norm is revealed in the defi nitions of Russian scientists: A. M. Peshkovsky, S. I. Ozhegov, D. N.