коммуникативные неудачи

One of the frequent reasons of communicative failures in everyday speech interaction is considered in the article, namely a breach of the ethical conduct of communication. A particular emphasis is placed on the multifaceted nature of the ethical conduct definition. On the basis of the informal communication the author analyzes some constituents of this notion and their influence on the success of the communication process.

The article examines the main and most common causes of communication failures that can lead to misunderstanding between the presenter of an educational television programme and the mass addressee. However, there are such communication failures that can be prevented.