невербальные средства

One of the frequent reasons of communicative failures in everyday speech interaction is considered in the article, namely a breach of the ethical conduct of communication. A particular emphasis is placed on the multifaceted nature of the ethical conduct definition. On the basis of the informal communication the author analyzes some constituents of this notion and their influence on the success of the communication process.

The aim of the study is to analyze the methods of nomination in the names of trading places (emporonyms) of Abakan. The analysis is conducted both on the verbal and nonverbal levels of nomination. The author distinguishes morphemic and non-morphemic methods of nomination (compounding, clipping, conversion etc), as well as graphic contamination and graphic parceling.