Izvestiya of Saratov University.
ISSN 1817-7115 (Print)
ISSN 2541-898X (Online)


вербальные/ невербальные приемы создания комического

Verbal and Non-verbal Techniques of Creating the Comic in Creolized Texts of Social Advertisement

The article shows how the speaker of an advertising message widely uses the comic and the humorous in the discourse in order to optimize the process of perception.