This article examines the use of expressive devices from poetic syntax
in play discourse of advertisement as a means of a more effective
impact upon the recipient of the text. Advertising discourse is considered
as a stylistically marked linguistic unit on the basis of which these expressive devices of poetic syntax are studied.
The article studies some word formation peculiarities of military slang, its functioning in the speech of the military, and provides derivational classification of English military slang words.
