The article deals with using parcellation as a tool greatly increasing a newspaper headline attraction. We study how parcellation stylistically converges with other devices and tropes, as well as the language game.
The article is devoted to the problem of researching the phraseological units transformation patterns in modern newspaper headlines. The study focuses on the typology of phraseological modifications depending on the linguistic means used in the transformation process. The proportion of standard and expressive components of a modified phraseological unit is examined.
