речь

The article examines the theoretical aspects of verbal and non-verbal communication. The author shows the importance of verbal and nonverbal communication in the modern world. It is shown that verbal and non-verbal components are inextricably linked. The author comes to the conclusion about the necessity of optimization of verbal and nonverbal means of influence in business communication.

The article presents the author’s reflection generated by the results of long-term speech monitoring;
the reflection on the development of science in general and linguistics in particular, on the influence
of media language and speech of general population on the future of the language, on the role of
the Internet in language changes. The author emphasizes the role of the inductive approach and the
danger of inductively unsupported deductive assertions which often slow down the development of
science.

The article deals with linguistic and extra-linguistic factors influencing the development and functioning of phrase units with national-cultural component in their semantics. The questionnaire offered to native German speakers revealed the reasons for dropping out of certain units of this group from the current active usage. The substitutes (variants and synonyms) and modifications most widely used in current German are next characterized as the best means of adapting phrase units to the current extra-linguistic situation without loss in meaning.

On the materials of the genre of Presidential Address to Federal Congress the article offers a comparison in functioning of auxiliary communicative units in Russian and American political discourse, and reveals the universal and specific characteristics of their usage in political leaders’ speech