Negative transformations associated with the culture of reading in the 21st century are generally recognized. First of all, and not without reason, the reader of fi ction comes into the fi eld of vision of philologists and teachers. The goal of the article is to analyze the modern range of meanings of the concept “reader” against the backdrop of the established reader’s image in the collective (proverbial) folk memory. The author is interested in the problem of institutionalization of the Russian reader.
