Izvestiya of Saratov University.
ISSN 1817-7115 (Print)
ISSN 2541-898X (Online)

каналы восприятия информации

The Effect of the Scientific and Popular Science Discourse on the Basic Cognitive Level

The article focuses on lexical units with the meaning of physical perception that presumably are able to produce a certain effect on the recipient of the information, and on their special feature of functioning in the scientific and popular science discourse. The most numerous units belong to the group of visual perception; the units unconnected with a specific channel of perception are also popular.