интерактив

The article is a literary analysis of the categories of «in-text author» and «in-text reade» as active components of the literary text poetics on the material of Victor Pelevin’s prose works. One of the main goals of this research focused on the reader problem is to get closer to the understanding of the modern Russian writer’s author’s strategy.

The article studies the stages of formation and development of interactive programs on entertainment radio stations. The goals and tasks of equivalent modern programs are analyzed; the authors also identify how the popularity of such programs and their being in demand on air depend on the target audience of a certain mass medium.