Izvestiya of Saratov University.
ISSN 1817-7115 (Print)
ISSN 2541-898X (Online)

модное слово

To the Question of the Correlation of the Notions of a ‘Fashionable Word’ and a ‘Key Word of the Modern Times’

The aim of this article is to try to differentiate the notions of fashionable words and key words of the modern times. The comparative analysis of these linguistic phenomena is presented in this work. The author comes to the conclusion that fashionable words characterize the aesthetic tastes of society, have a bright outer shell, in the center of attention of native speakers are short time.