медиадискурс

The present paper refers to the essentialproblem of the interaction between variousdiscourseswithin the framework of American media discourse based on the articles of the online version of National Geographic journal. Currently, the media discourse is a point of intersection of various discourses interacting in accordance with the intention and pragmatic goals of the journalists. Media discourse becomes poly-discursive, as journalists strive to demonstrate the presence of identical or similar components of situational cognitive models in different discourses.

The article examines the specific features of how the interpretation focuses are implemented in the description of a political event by news publications of different ideological bents from the perspective of the cognitive approach. This approach allows to identify factors and cognitive mechanisms aimed at processing information and its interpretation, taking into account the intentions of the author of the news publication. The purpose of the study is to determine the specific features of interpretation focuses in media discourse.

The article is dedicated to the investigation of print media texts. Various tactics of addressing as an expression of the interactive character of newspaper texts are considered. An attempt to compare the usage of various addressing tactics in Russian and British press is undertaken in this research.

The article deals with the analysis of communication of a politician in the social network Twitter. The research is based on D. Trump’s microblog. The focus is on the means of interaction between the politician and the recipient, his self-presentation, and ways of shaping public opinion and reality.

The article is devoted to one of the forms of implementation of the discrediting strategy in the Soviet political media discourse – the tactics of labeling. Examples from the Soviet press of the 1960–1970s (Pravda, Izvestia, Krasnaya zvezda and Vecherniaia Moskva) are analyzed. As a result of the study, semantic groups of labels are identified; their ways of interacting with other means of discrediting are analyzed

The article deals with the problem of language representation of stereotypes on the example of German mass media, featuring the election campaign in Russia in 2018. It has been confirmed that simplification and generalization play a significant role in forming the images of the Russian politicians in German mass media. Some characteristics of stereotypes about Russian political figures are revealed, linguistic means of their representation are described.