тактика

The author of the article singles out the main strategies of representing Scottish national identity, identifies their historical determination, and presents their link with current world-wide political trends.

The authors establish the connection between the speaker’s gender and the strategies used in creating free self-presentations on the dating websites. By means of statistical analysis a typical profiler is identified from the perspective of the age and self-presentation text volume. The authors describe the set of tactic and strategic techniques used by men and women in order to present themselves in the virtual communication space.

This article deals with religious and medical discourses, which are considered from a sociolinguistic point of view. Their general sociolinguistic characteristic is given, common discursive signs are revealed, speech and communicative strategies and tactics, as well as ways of expressing them are described. A comparative analysis of these discourses has shown the unity of their purpose, means and methods aimed at treating physical and spiritual diseases.