Izvestiya of Saratov University.
ISSN 1817-7115 (Print)
ISSN 2541-898X (Online)


Verbal and Non-verbal Techniques of Creating the Comic in Creolized Texts of Social Advertisement

The article shows how the speaker of an advertising message widely uses the comic and the humorous in the discourse in order to optimize the process of perception.

Role of the Interlocutor’s Communicative Behaviour in the Usage of the Desemantized Discourse Elements

The article presents some observations of the formal and informal speech; the possible reasons of the desemantized elements being used, as well as the correlation between their usage and the communicate behaviour of the listener are analyzed.

The Principles of Adapting Spoken Informal Discourse into the Written One: Working with the Semantically Devoid Elements

The article focuses on the question of working with the semantically devoid elements when adapting spoken discourse into written. The author distinguishes functions with which semantically devoid elements can be endowed in the spoken variant of the memories under research, as well as the reasons of their being preserved in the written text or their elimination in processing. Possible principles were revealed by which an editor is guided upon an encounter with every case of author’s usage of semantically devoid elements.