Izvestiya of Saratov University.
ISSN 1817-7115 (Print)
ISSN 2541-898X (Online)

Republic of Crimea

Features of Placement, Theme and Expressive Means of Regional Outdoor Advertising (On the Materials of Simferopol)

The article analyzes the placement features, thematic focus and verbal techniques used in the text design of outdoor advertising in the city of Simferopol on the material of 200 advertising blocks. The prevalence of billboards and city formats among all advertising structures has been established. An insufficient number of vivid expressive means of verbal nature in the design of advertising is observed.