POLITICAL METAPHOR

The article deals with the dominant conceptual models used for the metaphorical representation of power structures in the Russian and American political media discourse, describes their structures, reveals common and national specific features, which allows to draw a conclusion about the nature of the perception of political leaders and institutions of power in two linguistic cultures.

The article considers the specific character of Iran’s image being formed in the modern Russian media on the example of such newspapers as Argumenty i fakty (Arguments and Facts) and Izvestiya
(News). The author addresses the study of metaphorical patterns used in media texts, and concludes that the anthropomorphic and sociomorphic models are the most recurrent.