Media sphere is viewed as a space in which the culture of the information society is formed, assisted by mass media, as a sphere of competition, whose participants aim at winning the favor of the audience.
The article presents the results of studying F. M. Dostoevsky’s novel’s Notes from Underground from the point of view of researching the issue of another’s view in the writer’s creative oeuvre.The evidence obtained from the text analysis allows to single out some characteristic features of the visual behavior of the ‘underground man’, as well as to expand the interpretation of the novel.