The development of the Internet technology and new media has greatly facilitated inter-regional exchanges and provided new opportunities for the broad dissemination of ethnic cultures. China has an incredibly rich heritage of ethnic minority cultures, but in the era of new media, these cultures face significant communication challenges.
The article considers the interaction of electronic mass media of Chuvash Republic with social networks. The authors identify the features of such integration of the state and commercial broadcasters, analyze the contents of the most successful mass media of the region, evaluate the editorial boards’ policies towards managing the activities promoting their mass media in social networks.
The article presents the chronicle of the XVII German-Russian Media Forum, held in November, 2020, in Saratov State University as part of the Year of Germany in Russia. The text highlights the main trends in the development of mass media in the early 2020s.
